Google Maps Profile Checklist

Business name matches the website and social profiles

Consistency helps guests recognize the same brand everywhere.

Primary category fits the real offer

Hotel, guest house, surf school, tour operator, rental agency, or taxi service.

Opening hours or response hours are up to date

Useful for WhatsApp-first businesses that still need expectation clarity.

Phone, website, and WhatsApp path are easy to find

Guests should not need to hunt before contacting you.

Recent guest reviews are visible

Fresh reviews reduce doubt before direct booking.

Reviews have warm, helpful owner replies

Replies show care and give future guests useful context.

Common questions are answered

Check-in, transfers, surf lessons, scooter rental, breakfast, and cancellation.

Amenities and attributes are complete

Wi-Fi, parking, family-friendly, sea view, breakfast, airport transfer, or lessons.

Best rooms, views, or experiences appear first

Lead with what makes guests choose you.

Photos were updated recently

Old galleries can make an active business look inactive.

Photos show the real guest experience

Rooms, breakfast, surf equipment, transfers, staff, location, and nearby spots.

Image quality matches the price level

Premium stays need premium proof before guests pay direct.

Description explains how to book direct

Mention WhatsApp, website, direct price, or best-rate path honestly.

Services/products are clearly listed

Rooms, surf lessons, taxi, rentals, yoga, excursions, airport transfer, or packages.

Website button leads to a useful booking page

Not only the homepage if guests need price, availability, or WhatsApp.

Posts or updates support seasonal offers

Use them for retreats, surf season, airport transfer, lessons, or direct booking perks.

Profile text mentions the real location and nearby areas

Imsouane, Taghazout, Essaouira, Agadir, Morocco, or the correct local market.

Tourism services are described in natural language

Surf, guesthouse, yoga, rental, taxi, airport transfer, rooms, lessons, or accommodation.

Directions and arrival details are clear

Important for small towns, beach roads, medinas, retreats, and remote stays.

Profile looks stronger than nearby alternatives

Compare photos, review replies, description, services, and contact clarity.